Last Updated: July 24, 2025
Retail Place (retailplace.blog) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our blog, retailplace.blog, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.
This Privacy Policy complies with the Kenya Data Protection Act, 2019, Google Merchant Center (GMC) guidelines, Google AdSense policies, and other applicable data protection regulations.
1. Who We Are
Retail Place
- Website: retailplace.blog
- Contact Email: support@retailplace.blog
- Contact Page: Contact Us
- Business Location: Nairobi, Kenya
2. Information We Collect
We may collect personal information from you in a variety of ways when you interact with our Site, including:
a. Personal Information You Voluntarily Provide: We collect personal information that you voluntarily provide to us when you:
- Subscribe to our newsletter (e.g., email address, name).
- Leave comments on our blog posts (e.g., name, email address, website).
- Contact us through our contact form or via email (e.g., name, email address, message content).
- Participate in surveys, contests, or promotions.
This information may include:
- Name
- Email address
- Any other information you choose to provide in your communications with us.
b. Automatically Collected Information (Usage Data): When you visit or use our Site, we automatically collect certain information about your device and your usage of our Site. This information is primarily needed to maintain the security and operation of our Site, and for our internal analytics and reporting purposes. This may include:
- IP Address: Your Internet Protocol (IP) address.
- Device Information: Browser type, browser version, operating system, mobile device unique ID, mobile operating system, device type, screen resolution.
- Usage Data: Pages of our Site that you visit, the time and date of your visit, the time spent on those pages, referring/exit pages, and other diagnostic data.
- Geolocation Information: In some cases, generalized location information (e.g., country, city) derived from your IP address. We do not collect precise real-time location data unless you explicitly enable it for a specific service (e.g., push notifications, though OneSignal only collects generalized location).
c. Information Collected via Cookies and Tracking Technologies: We use cookies, web beacons, pixel tags, and similar tracking technologies to access or store information. These technologies help us understand user behavior, personalize content, serve advertisements, and improve our services.
- Cookies: Small data files placed on your device. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device until deleted or they expire).
- Web Beacons/Pixel Tags: Tiny graphic images placed on web pages or in emails that help us determine if a page has been viewed or an email opened.
3. How We Use Your Information
We use the information we collect for various purposes, including:
- To Provide and Maintain the Site: Ensuring the functionality and security of retailplace.blog.
- To Personalize Your Experience: Tailoring content and recommendations based on your interests and usage patterns.
- To Improve Our Site: Analyzing user behavior to enhance user experience, content, and features.
- To Communicate With You: Responding to your inquiries, sending newsletters, updates, and promotional materials if you have opted in.
- For Advertising and Marketing: Displaying relevant advertisements through Google AdSense and other platforms (see Section 5 below).
- For Analytics and Research: Understanding how our audience engages with our content to inform editorial and business decisions.
- To detect and Prevent Fraud: Monitoring for fraudulent activities and ensuring the security of our Site.
- To Comply with Legal Obligations: Adhering to applicable laws and regulations, including the Kenya Data Protection Act.
4. Legal Basis for Processing Your Personal Data (Kenya Data Protection Act)
Under the Kenya Data Protection Act, we process your personal data based on the following legal grounds:
- Consent: We will process your personal data where you have given us clear, informed, and unambiguous consent for a specific purpose (e.g., subscribing to our newsletter, accepting cookies for personalized ads). You have the right to withdraw your consent at any time.
- Legitimate Interests: We may process your personal data where it is necessary for our legitimate interests, provided that these interests do not override your fundamental rights and freedoms (e.g., improving our Site, preventing fraud, direct marketing for our own similar services).
- Performance of a Contract: If you enter into a contract with us (e.g., for certain services we might offer in the future), we may process your data as necessary to fulfill that contract.
- Compliance with Legal Obligations: We may process your personal data where it is necessary to comply with a legal obligation to which we are subject (e.g., tax requirements, responding to lawful requests from authorities).
- Vital Interests: In rare cases, we may process your personal data to protect your vital interests or those of another person.
5. Sharing Your Information
We may share your information with third parties in the following circumstances:
- With Your Consent: We may disclose your personal information for any other purpose with your explicit consent.
- Service Providers: We engage third-party companies and individuals to facilitate our Site and services (“Service Providers”), to provide the Site on our behalf, perform Site-related services, or assist us in analyzing how our Site is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
- Mailchimp: Used for email marketing and newsletter delivery. When you subscribe to our newsletter, your email address and name are shared with Mailchimp. Mailchimp’s privacy policy can be found here.
- One Signal Push Notification: Used for sending web push notifications. When you opt-in to receive push notifications, One Signal collects certain device information and a unique user ID to deliver notifications. One Signal’s privacy policy can be found here.
- Google Analytics: Used to track and report website traffic. Google Analytics collects information such as IP address, browser type, device information, and pages visited. This data is used to analyze website usage and improve our content. Google’s privacy policy for Analytics can be found here and their terms for Analytics can be found here.
- Hotjar: Used to understand how users interact with our Site through heatmaps, session recordings, and surveys. Hotjar may collect information such as device type, operating system, screen resolution, and interactions (clicks, scrolls). Hotjar is configured to minimize the collection of personally identifiable information by default (e.g., suppressing IP addresses, numeric data). Hotjar’s privacy policy can be found here.
- Google AdSense: We use Google AdSense to serve advertisements on our Site. Google, as a third-party vendor, uses cookies to serve ads based on a user’s prior visits to our Site or other websites. Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
- Third-Party Vendors: Other third-party vendors and ad networks may also serve ads on our site. You can visit those websites to opt out of the use of cookies for personalized advertising (if the vendor or ad network offers this capability) or visit www.aboutads.info to opt out of some third-party vendors’ uses of cookies for personalized advertising.
- Opt-out of Personalized Advertising: Users may opt out of personalized advertising by visiting Ads Settings: https://adssettings.google.com/authenticated.
- Business Transfers: We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Legal Requirements: We may disclose your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation (e.g., subpoenas, court orders, government requests).
- Protect and defend the rights or property of Retail Place.
- Prevent or investigate possible wrongdoing in connection with the Site.
- Protect the personal safety of users of the Site or the public.
- Protect against legal liability.
- Aggregated or Anonymized Data: We may share aggregated or anonymized information that does not directly identify you with third parties for various purposes, including marketing, analytics, and research.
6. Data Security
We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
7. Data Retention
We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., to comply with legal, tax, accounting, or reporting requirements). When we no longer need to process your personal data, we will either delete or anonymize it.
8. Your Data Protection Rights (Kenya Data Protection Act)
As a data subject under the Kenya Data Protection Act, you have the following rights concerning your personal data:
- Right to Be Informed: The right to be informed of the use to which your personal data is to be put. This Privacy Policy serves to fulfill this right.
- Right of Access: The right to access personal data that we hold about you and to request information on how it is being processed.
- Right to Rectification: The right to request that we correct any inaccurate or incomplete personal data we hold about you.
- Right to Erasure (Right to Be Forgotten): The right to request the deletion of your personal data, subject to certain legal exceptions (e.g., where we are required to retain it by law).
- Right to Restriction of Processing: The right to request that we limit the way we use your personal data.
- Right to Data Portability: The right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: The right to object to the processing of your personal data, particularly when processing is based on legitimate interests or for direct marketing purposes.
- Rights in Relation to Automated Decision Making and Profiling: The right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affects you.
- Right to Withdraw Consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.
To exercise any of these rights, please contact us at support@retailplace.blog or through our /contact page. We will respond to your request within one (1) month.
9. Third-Party Websites
Our Site may contain links to third-party websites or services that are not operated or controlled by us. This Privacy Policy does not apply to such third-party websites or services, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party websites or services you visit.
10. Children’s Privacy
Our Site is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from a child under age 13 without verification of parental consent, we take steps to remove that information from our servers.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: support@retailplace.blog
- By visiting our contact page: Contact Us